According to Chapter 6 of the Product Safety Act, the manufacturer must label the product with the name and contact address and, if the manufacturer is not in the EEA, the name and contact address of the authorised person or importer within the EEA. As a manufacturer located outside the EeA, the seller must ensure that the name and address of the authorizer or importer are marked before the product is put on the market.

What is a European Authorised Representative?

Refers to a natural or legal person expressly designated by a manufacturer located outside the EEA(including EU and EFTA). The natural person or legal person may, on behalf of a manufacturer outside the EEA, perform the specific duties required of the manufacturer by the relevant EU directives and laws. In short, Eudai means that cross-border e-commerce enterprises need to find a local COMPANY in THE EU to guarantee their products and companies and to communicate with them to deal with some possible problems.

2. Which aspects should sellers pay attention to?

Before the product is officially sold, all sellers should first confirm three aspects:

1. Whether the product has relevant compliance mark, such as CE safety certification mark;

2. Whether the product has relevant documents, such as compliance statement, product instructions and safety information, etc.

3. The name of the manufacturer or importer, its registered trade name or trademark, product type, batch number or serial number, address to contact, etc.

Note: In some cases, due to the size or material of the product, the manufacturer cannot include this information on the product. In this case, the information can be displayed on the packaging of the product or in the instructions for its use.

3. What information do I need to provide for registration?

1) Fill in the application form

2) Business license

3) Relevant CE certificate of the product

4. Limitation of Registration:

About 3-5 working days

Ou Dai notes

According to the new law, after July 2021, it will be illegal for sellers to sell products with THE CE mark in the European Union without the eu responsible person. If the seller fails to register in accordance with relevant laws and regulations, it will be greatly affected. The specific effect is the seizure of the goods; Product links are removed from shelves; The category is not approved in the review, so the DOC issued by the representative of THE EU needs to be provided. By the outbreak, amazon for compliance to the more and more strict, and the generation has become the trend of The Times, if you don't have, can be eliminated by the market, but can now many sellers are still wait to feel amazon may only be temporary release this policy, scare sellers to register, it has been proved that some customers about a month after the receipt of email have has been pulled from the shelves, the reason is not upload the generation of information in a timely manner. Finally, it is the peak season of Amazon, so sellers should complete relevant certification as soon as possible to ensure stable sales of products in the peak season. Sellers do not opportunistic, sword go edge, otherwise in the end to draw water in vain! The point is, if you don't legally register with Europe, it may become a weapon for your competitors to fight against you!